On March 14th, Anitta’s official fan account on Twitter, QG da Anitta, retweeted another fan account’s post encouraging people to boost Anitta’s popularity by setting up playlists featuring her song and reminding them to “use different accounts on Spotify and remember to switch accounts after 20 streams.” The next day, that official account set up a raffle of Spotify Premium subscriptions for users who sent screenshots of using Spotify to stream “Envolver”.
At least some of that behavior was encouraged by Anitta’s own team, which pushed fans to inflate her streams on the platform. It was streamed 6.4 million times, with 4.1 million of those streams coming from Brazil.īut her success on Spotify’s charts isn’t just a result of the song’s catchy chorus: Anitta fans and music industry experts told Rest of World that some of “Envolver”’s success can be attributed to fans gaming the platform’s algorithms in ways that potentially broke Spotify’s terms and conditions.
It means that, with those 84.31 million monthly listeners, Ed Sheeran is currently being listened to by approximately 20% of all Spotify users worldwide.On March 25th, musical artist Anitta became the first Brazilian to reach the number one spot on a global music chart when her song “Envolver” became the most streamed track on Spotify’s Daily Top 50 Global playlist. That figure was up by 16 million quarter-on-quarter. Spotify recently announced that, at the close of March 2022, it counted 422 million Monthly Active Users (MAUs) worldwide.
Interesting fact: Four of the current Top Six artists on Spotify globally (Sheeran, Dua Lipa, Harry Styles, and Coldplay) are British the other two (Justin Bieber and The Weeknd) are Canadian. Other artists to make the current Top 20 include Dua Lipa, Harry Styles, Coldplay, Imagine Dragons, and Drake.
With 84.31 million monthly listeners, Sheeran is just shy of 5 million ahead of Justin Bieber, who has 79.66 million.īieber in turn just pips The Weeknd (with 76.59 million monthly listeners) to the No.2 position. As you can see below, with just over 84 million monthly listeners, Ed Sheeran remains comfortably in the lead, despite having not released a new studio album since = in October 2021.
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